In the following section of the interview Mr X talks through briefly how he marketed the franchise opportunity:
First of all, I looked at the sort of person that I thought would be operating this business.
I was quite selective in the publications – again, I used my system that I use for promoting any offline business that I’ve built up: I advertise offline.
A lot of people seem to look at me as if I’ve got two heads when I say I advertise offline, but believe me it works extremely well in a lot of cases, and it worked extremely well in this.
I was selective on where I advertised the business – I advertised it in a few up-market magazines and weekly papers and sent people all the information.
It explained how the system worked, – showed them how the system worked … just took it from there.
It was a very profitable business for the franchisees, with relatively little work involved.
Talk soon, Kelly
Hey Kelly,
I believe that we shouldn’t limit ourselves from advertising only online.
I have seen myself a lot of opportunities on printed copy that work extremely well.
However, I don’t think ANY kind of online opportunity can be advertised offline, there is a different audience and it may not work as good as online campaigns.
This was an interesting read man, is there going to be a third post on this?
Sergio
Hi Sergio,
Yeah, sorry for the very very very late response! My bad! Anyway there are going to be a few posts on the Mr. X interview for sure, it was interesting reading I found that I thought was worth sharing.
Thanks for your comments as always my friend.
Talk soon!
Kelly