In the following section of the interview Mr X talks through briefly how he marketed the franchise opportunity:

First of all, I looked at the sort of person that I thought would be operating this business.

I was quite selective in the publications – again, I used my system that I use for promoting any offline business that I’ve built up: I advertise offline.

A lot of people seem to look at me as if I’ve got two heads when I say I advertise offline, but believe me it works extremely well in a lot of cases, and it worked extremely well in this.

I was selective on where I advertised the business – I advertised it in a few up-market magazines and weekly papers and sent people all the information.

It explained how the system worked, – showed them how the system worked … just took it from there.

It was a very profitable business for the franchisees, with relatively little work involved.

 

Talk soon, Kelly

2 Responses to “In the following section of the interview Mr X talks through briefly how he marketed the franchise opportunity:”

  1. Hey Kelly,

    I believe that we shouldn’t limit ourselves from advertising only online.

    I have seen myself a lot of opportunities on printed copy that work extremely well.

    However, I don’t think ANY kind of online opportunity can be advertised offline, there is a different audience and it may not work as good as online campaigns.

    This was an interesting read man, is there going to be a third post on this?

    Sergio

  2. Kelly Provost on April 1st, 2012 at 2:58 PM

    Hi Sergio,

    Yeah, sorry for the very very very late response! My bad! Anyway there are going to be a few posts on the Mr. X interview for sure, it was interesting reading I found that I thought was worth sharing.

    Thanks for your comments as always my friend.

    Talk soon!

    Kelly

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