How Mr. X built a $100,000/month business

In the following section of the interview Mr X talks through how he built up an internet business making over $100,000 a month in sales (mostly profit) in just a few short months with very little initial investment:

Let me explain to you how it came about – I was shown an internet business by a colleague of mine that was making a heck of a lot of money, and I realized that I could do this myself.

Quite cheeky I know – so after some research I took the same business model, made some small adjustments to suit my product, wrote the sales copy, and the rest is history.

My business partner and I at the time actually started with two phone lines, two pen and pads on our lap, and that was it.

We had one tiny second hand computer that we bought from a local computer store.  We had no credit card processing – when I look back now, I just can’t believe how the business took off.

Okay – timing, it was important because it was around the time of the dot com bubble.  Everybody wanted to get online, but the business model I’d really just taken and adapted from somebody else’s business model.

There’s an old saying isn’t there – if it ain’t broke don’t fix it.

If you find a good business model do what I do – look at it, think “yeah, that’s working – I can maybe put a little tweak here and there”.

I’m not saying outright copy somebody else’s business, but take their model if it’s working.

That’s what I did – I took this business model that I saw was working, and working very well, but I knew by adding a few little tweaks here and there, I could possibly make it work better, and that’s exactly what happened.

And the phone started ringing, and again we advertised offline.  The phone started ringing Thursday lunchtime – the publication came out on the Thursdays…… And it just went absolutely crazy.

We sent people to the website to read the copy that we put up there.  We didn’t have any way of taking any money – we weren’t taking any credit cards at the time, we were just asking people to send us checks, postal orders, cash in registered envelopes … it just came flooding through the door.

And that was in the October – by February or March time we had a staff of four, and we were turning over $100,000 a month easily, with the majority of that being profit.

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